I personally love crafting cover letters. Done in the right way, they open doors and land my client’s the face-to-face interview. First, I learn as much as I can about my client. If you are writing your own cover letter, then you must have this step down cold.
Then I look at the job description generally from a link to the job posting. From there, I review LinkedIn. The company may have a page, but what I search for are people with profiles of the position my client is seeking.
For instance, if they are applying for a job in Property Management, I would search Property Management on LI. The search gives me job opportunities, and more important, access to profiles of people who already have the position. This is very valuable information. By understanding the focus of this group, it becomes easy to demonstrate how my client has similar traits.
Finally, on the company website, I look for how they portray themselves, their culture. Then I look for company milestones, challenges the company faces, and any success stories the company has.
Finally, I use all this information to show how my client and the company hold similar values and get them to envision my client fitting into their culture.
Here’s a recent example of a cover letter I wrote for a client, using the method I just described.
Dear HR Manager:
RE: Legal Assistant (Raleigh, NC)
I will never forget the “Wire Guy.” An unskilled laborer when he came to the company, I taught him computer skills and how to calculate the % of copper in wire. Using these skills, he earned a position he still holds today. My life has been spent championing the underdog.
Living and studying abroad, I was clearly able to see what challenges economic inequity pose for different populations. In the US I worked closely with my employees, helping them and their Mexican and Guatemalan families navigate health insurance benefits. I translated for any number of issues that they came across. As a volunteer, I offered exercise classes in Spanish.
My interest in USCRI stems from my passion for serving others. Therefore, I am applying to USCRI for the Legal Assistant position. I know I am a perfect fit for this position!
I offer you the following skills:
- A BA. in Spanish, with a Minor in Business
- 5+ years administrative office support
- Experience working with immigrants and low-income communities
- Excellent communication skills and a great sense of humor
- Fluency in Spanish – I lived and studied for a year in Monterrey, Mexico
I look forward to hearing from you soon, so we can better discuss the next steps. Thank you for your time and consideration.
Passion for serving others was an underlying theme on the company website. Using my client’s experience, her Brand clearly matched the company’s culture. It was easy to see why she was called for an interview.
Here’s another example:
Human Resources Manager
115 Prospect Drive
Huntington, MD 20638
Dear Human Resources Manager:
Reading the history of your company and your start building gas stations was fascinating. Your corporate philosophy of working hard, and turning over a superior product is how I have conducted my entire professional life. While I have not been around since 1946, I do have 8+ years in the construction industry and a demonstrated history of superior results.
Your advertisement was very specific in what you were seeking:
Your Criteria for Employment My Credentials ▪ Minimum of 3 years in a construction environment 8+ years of developer, builder, and property management ▪ Process material and subcontractor invoices Handled full cycle billing inputting high volume of invoices ▪ Monitor submission of certified payroll for assigned projects Created a tracking process that increased productivity ▪ Update W-9 database Developed tracking spreadsheet to monitor all W9 data ▪Resumes without salary requirements will not be considered $40 to $50K based on my experience and local market
The enclosed resume will provide additional information about my experience.
If you believe, as I do, that my qualifications and experience would greatly contribute to your organizational goals and objectives, I would welcome the opportunity of introducing myself and my credentials to you in a personal interview to evaluate if an employment opportunity might be mutually beneficial.