I’m putting the finishing touches on my new program “Explode the Job Posting.” Previewing ads as research for my course, I noticed the different ways companies present their job offerings.
Many job postings begin with an idea of what the job entails. This is helpful to an applicant if they do not know how the company operates. It will give you a sense of what they expect day-to-day if you land the job. But it is not the most important part of the job posting.
To understand what they really want in a candidate, you must look at the bullet points. These are labeled different things at different companies. But almost every advertised position will give a list of minimum qualifications. These could be called:
- Key Responsibilities
- Functions & Responsibilities
- Minimum Position Qualifications
- “To be considered you will need…”
- “Ideally, you’ll have experienced…”
- Desired previous job experience
- Basic Qualifications
- Desired qualifications
- Leadership Behaviors
- You will move to the top of the pack (skills)
In the end, the focus on these is to make sure you have the minimum qualifications for the position. Hiring managers do not want to waste their time talking with applicants that do not meet the minimum requirements they have advertised for the position. Your job then is to clearly show how you meet or exceed these minimum qualifications.
The best way is to write down each bullet point and then list everything you have done that relates to this skill or focus area. My clients learn to use STAR’s, making them stand out. This is a situation, the action you took, and most importantly, the results you achieved. And if you can quantify the results, it is even more memorable.
Once you have 6 to 8 bullet points and your relevant experience, you can use this to craft your resume, cover letter, and interview responses using their bullet points as a guide. Combine this with your research of the company and your confidence goes up along with your ability to land the face to face interview.
Positioning yourself using the minimum qualifications is the first step to landing your dream job. Take full advantage of the job posting’s bullet points. They are giving you the answers to the test. Your job is to show how you meet or exceed each of these, so they see you as the best candidate for the position.