- Upload your Photo – Take the time to have a polished and professional photo taken. With today’s phones, you can have someone help you without going to a professional photographer (but that is still the #1 option).
Pick a solid background and make sure they take a close-up. Ideally, you want a headshot rather than a full body pose. Not having a photo makes you look like you are hiding something. People want to see the people whom they plan to interview.
- Customize Your Professional Headline – The words in your headline are indexed in search engines. You have 120 characters to customize this for your profession. Think about your Brand and the type of position you are seeking.
Are those ideas and keywords in your headline? If so, you will be found. Do not limit yourself to your current job title. This is prime real estate, take full advantage of it.
- Create a Summary that speaks to the reader – You need to make sure that what you write conveys who you are. You may not have thought of it but there are at least nine different styles used in LinkedIn™ Summaries. Each one has an objective.
- Multiple Objectives
- Bulleted Accomplishments
- Bulleted Experience
- What and How
- Storytelling (Mid-career)
- Storytelling (entrepreneur)
- Five Questions (Who, where, what, how, and why?)
- International Focus
- Multiple Identities
- Add Skills (Endorsements) and Get Recommendations – Social Proof is the new currency. All of these sections validate what you say about yourself in the Summary section. That being said, Endorsements and Skills were going VIRAL on LinkedIn™ about a year ago. Every time I would check my LinkedIn page, I would be prompted to endorse someone or would be treated to seeing who had endorsed me. It was as if LinkedIn™ was trying to compete with Facebook “Likes.”
Today your biggest focus should be on getting recommendations. Do not feel awkward about doing this. LinkedIn actually has a tool you can click on and send to someone, where you fill in the blanks of what you need. Try it out now. People want to help others and this is a very professional way to let them help you.
- Create your LinkedIn “Vanity URL” – LinkedIn™ assigns a generic URL as your address. But, it gives you the option to change this. This is your calling card, so you want it to be easy to remember. Plus, it shows the more than 90 million members in over 200 countries and territories that you are tech savvy.
Think about your audience before you write your Summary. What do you want them to learn about you? What should they take away that will cause them to pick up the phone and call you for an interview?
LinkedIn™ Summary Styles include:
Because LinkedIn™ is a little more social than a resume, it’s appropriate to write in the first person, but there is no rule against using the third person (However, writing in the first person is usually more effective).
Start with these five edits and you’ll be surprised by the positive results!
Oh, one more thing. There is a switch you can flip as you edit your profile, so every little change you make is NOT broadcast to all your connections. My suggestion is to turn this off while you make the edits. You can flip it on as you make your final edit and announce your changes to the world. If you are still employed and looking to leave, you may not want to turn this on at all.
Want to Learn Even More?
Our email subscribers have access to every tool they’ll need to land their dream job. Subscribe to Six-Second-Resume™ today …