I for one can see why someone would think so. Most of the cover letters written are never read. This is a tremendous waste of effort on the part of the job applicant. Even if the writer is not using an online template, which most people are, the results mostly receive a yawn from the reader.
Hiring Managers say “Less than 1/10th of 1% of Cover Letters are Attention Getting. And the reason is simple. Most cover letters are about the writer, not the reader.
The hiring manager doesn’t want to hear that this job will look good on your resume or it will result in a much shorter commute for you. They are advertising the job because they have a problem. Your job is to understand the problem and show you are the best person to solve it for them.
A Six-Second-Cover Letter starts with drama. What do I mean by that? Have you noticed how many movies start with an action scene, then slow down and show you how they got there? By then, they have your attention. This is why the 1/10th of 1 % of cover letters that are attention-getting are so effective. They grab you and make you want to know more.
Attention-getting cover letters never start “I read with interest your advertisement for a …” Attention-getting cover letters show the reader that the candidate has done their homework. They know what the company does. They understand the core values and the mission statement of the company. And they see how the writer is aligned with their company. Right away, they begin to visualize you as a part of their company.
This works so well that many times a Six-Second Cover Letter gets the phone to ring shortly after you hit send. Thinking as the hiring manager works. And it keeps your cover letter alive and makes it attention-getting.
Do some research on the company, know how you can contribute and start your letter with a little attention-getting drama. Then make sure you are ready to answer the phone. It’s your face-to-face interview calling.